Olemme puutarhassa

The olemmepuutarhassa.fi-website has more than 10 000 unique visitors each month (May 1–31, 2014: 11 067, source: Google Analytics), who visit about 20 000 pages.

Demographics

Visitors belong mainly to the following demographic groups

• female (c. 80%),
• aged 25 or above (c. 90%),
• living in the Helsinki metropolitan area (c. 60%).

Interests

The majority of users come to the site via an organic Google search (c. 85%). Most frequent search queries relate to

• Crop and ornamental plants
  • Cultivation of specific plants, e.g. “sowing garden cress”, “planting onions”, “cultivating kale”, “pruning hawthorn hedges”
  • Treatment of garden crop and its usage in general, e.g. “drying lavender”, “boiling broad beans”, “using Tuscan cabbage”, “preserving Jerusalem artichoke”, “overwintering aubergines”
  • Recipes for garden crop, e.g. “ground elder recipe”, “rhubarb drink”, “barbequed courgettes”, “Garden Angelica jam”, “broad bean stew”, “oven-prepared veg”
• Gardening techniques
  • Common and traditional knowledge e.g. “crop rotation”, “companion plants”, “allotment tilling”
  • Urban gardening e.g. “growbag”, “potato growing containers”
  • Gardening with the moon e.g. “lunar cycle effect on plants”, “moon calendar”
• Gardening calendar, e.g. “biodynamic sowing calendar”, “phenological calendar”, “spring garden chores”, “harvest time”, “autumn sowings”

Using Google’s categorization of Internet users according to their online behavioral pattern, visitors of olemmepuutarhassa.fi share predominantly an interest in Home & Garden matters. Many of these visitors are also interested in Food & Drink and in Pets & Animals. Interestingly, people with this particular set of interest are often interested in Travel and in Real Estate & Financial Services, too.